Webbmedia Group is one of the world’s leading forecasting and strategy firms. We investigate emerging technology and trends in digital media in order to forecast the future. We answer “What’s the future of X?” for a global client base using our data-driven, six-part forecasting methodology. Our promise is to inspire smart people to imagine what’s next and to help them make better, more informed decisions, ensuring the vitality of an organization in the face of disruption.
We apply our forecasting model to advise Fortune 500 companies, technology and media companies, government agencies, large nonprofits, universities, established startups and foundations.
The future isn’t something that just happens passively to us. Rather, we are creating it in the present tense. And so, with the right framework in hand, it is possible to anticipate new technologies and their impact in order to map what’s yet to come...
Our forecasting model––the FuturePrint––helps us analyze consumer behavior, microeconomic trends, government policies, market forces and emerging research within the context of the continually evolving tech and digital media ecosystem in order to understand how the future is taking shape in the present. We start at the fringe and look for patterns and attributes that help us to identify a set of possible trends on the horizon.
Mapping the future for your organization begins with identifying early signposts as you look out on the horizon. In order to chart the best way forward, you must understand emerging trends: what they are, what they aren’t, and how they operate. At any moment, there are hundreds of small shifts in digital media and technology––developments on the fringes of science and society––that will impact our lives in the future. A trend is a new manifestation of sustained change within an industry sector, society, or human behavior. A trend is more than the latest shiny object. Fundamentally, a trend leverages our basic human needs and desires in a meaningful way, and it aligns human nature with breakthrough technologies and inventions.
Sometimes it takes an outside perspective to push through a challenge or to help imagine the future. We draw upon Webbmedia Group’s extensive professional network to convene pop-up think tanks on behalf of our clients. Using our unique convening framework, we bring together your staff with experts from outside your industry for fresh perspective and insights. Pop-up think tanks can be held separately or in conjunction with our quarterly tech trends advising sessions, and we host them on behalf of clients all over the world.LEARN MORE