We're making our coveted monthly digital trends list, previously only sent to clients and close friends, available to the public starting this month.
As you know, I spend a lot of time thinking about emerging technology and how it's going to affect us in the short term. At work, we identify near-future digital trends and apply data-driven ideas and innovations to solve our clients’ problems. Every month, Webbmedia Group makes a Digital Trends Kit available to our clients along with analysis, background information, key stakeholder connections and...a big trends list. Our clients have come to rely on the list as a sort of meta-cheat sheet to help brainstorm solutions, prepare for meetings and make decisions about investments and partnerships.
For example, just before Foursquare launched in the U.S., we were already tracking other geosocial startups in incubation and alpha stages, like Gowalla and SCVNGR. Then, while others were fixated on 4sq and its colorful badges, we were looking at the bigger picture and at consumer behavior changes. We were able to identify not just geosocial as a trend, but to advise our various clients on an impending shift in the mobile geo-based deals space. As a result, our clients were the first to partner with (and benefit from) geosocial. About a year ago, we challenged our clients to think beyond mobile phones and tablets as second screens, and to also focus on building strategies for wearable technology. Google Glass's Explorer program has just launched, and because of our groundwork many of our clients now have a big competitive advantage.
Beginning in April, we're making this monthly digital trends list available to the public, and you can now download a copy of it below. This list includes more than 20 of our obsessions for May 2013. These are the innovations, ideas and startups that, for many reasons, are captivating us right now. Using our internal tools and assessments, we’ve spotted patterns and trends that we find fascinating, and we think you will too. The list is grouped into those sections.
It isn’t a pretty document. I know that. That's because I didn't want slick graphics or mini-case studies detracting from what’s really important: substance. Topics are listed in no particular order, and we’re not providing much context for you in this public version. We hope this becomes great fodder for discussion both inside media/tech and in other fields. And of course, we'd like to be a part of that conversation. If you’d like to know more, I’d be happy to chat, as always.