Client:

Fundación Violeta Barrios de Chamorro

Description:

The Violeta Barrios de Chamorro Foundation is a Nicaragua-based nonprofit organization working for freedom of expression and leadership building projects of national journalism, civil society and democratic institutions, with the support of a wide range of donors and national and international alliances.

The Foundation was founded in 1998 by former Nicaraguan President Violeta Chamorro, and its primary initiatives are to promote excellence in national journalism, a system of access to public information, the rights of citizens to be informed, the leadership of women who aspire to a better quality of life and to influence matters of national life and other activities aimed at promoting human rights and a culture of peace.

Challenge:

The Foundaiton wanted to provide intensive, hands-on digital media training as well as day-long ideation sessions to newspapers throughout Nicaragua.

Solution:

We prepared a Spanish-language curriculum and provided digital media training sessions in Spanish. Additionally, we met with senior executives at news organizations throughout Nicaragua to discuss digital strategy and mobile audience engagement. 

Success:

The organizations we worked with used our training and reference materials to create a digital culture in their newsrooms. Our mobile strategies became the basis for audience engagement at many newspapers in Nicaragua.