Client:

Gannett

Description:

Gannett is a media and marketing solutions company with a diverse portfolio of broadcast, digital, mobile and publishing companies. The company’s 82 U.S. daily newspapers, including USA TODAY, reach 11.6 million readers every weekday and 12 million readers every Sunday, providing important news and information from their customers’ neighborhoods and around the globe. USA TODAY, the nation's No. 1 newspaper in print circulation, and USATODAY.com reach a combined 5.9 million readers daily.

The Broadcasting Division’s 23 TV stations reach 21 million households, covering 18.2 percent of the U.S. population. Through its Captivate subsidiary, the Broadcasting Division delivers news, information and advertising to 9,500 video screens located in elevators of office towers and select hotel lobbies in 25 major cities across North America.

Challenge:

Gannett was in need of emerging tech, audience engagement strategies and digital publishing strategies. Due to nondisclosure agreements, we cannot discuss this project further.

Solution:

Due to nondisclosure agreements, we cannot discuss this project further.