MSLGROUP is one of the world's top-five PR networks, with 88 offices and 3075 people working globally. Major clients include Proctor & Gamble, Coca-Cola, Amazon, Home Depot and many others.

MSLGROUP needed a comprehensive curriculum plan as well as multiple customized training sessions to educate its 450 North America employees on digital media. MSLGROUP, like the entire communications industry, has been facing a digital transition.

PR agencies are looking to reach their audiences across all platforms. To be sure, all of this digital innovation has also meant new challenges and potential risks in social networks and in other areas.

Webbmedia Group created a six-month program for MSLGROUP, which included more than 30 training sessions and webinars, as well as experiential activities, learning-based games and comprehensive study/ testing materials.

MSLGROUP staff have implemented much of what they learned in our training sessions and have continued to update us with their successes.