Client:

National Association of Hispanic Journalists

Description:

The National Association of Hispanic Journalists (NAHJ) is dedicated to the recognition and professional advancement of Hispanics in the news industry. Established in April 1984, NAHJ created a national voice and unified vision for all Hispanic journalists.

NAHJ is governed by an 18-member board of directors that consists of executive officers and regional directors who represent geographic areas of the United States and the Caribbean. The national office is located in the National Press Building in Washington, D.C.

NAHJ has approximately 2,300 members, including working journalists, journalism students, other media-related professionals and journalism educators.

Challenge:

NAHJ needed to include social media training for its more than 2,000 conference attendees.

Solution:

Webbmedia Group created a bilingual (Spanish and English) handbook on social media for journalists, as well as bilingual toolkits and research. In addition, Webbmedia Group trainers facilitated a daylong training on social media and multiple other digital media/ tech-related sessions for the conference.

Success:

Our bilingual social media training book and toolkit have been used in more than 50 newsrooms throughout the U.S. and Latin America.