Client:

The Globe and Mail

Description:

The Globe and Mail is Canada’s national newspaper. Based in Toronto, Globe & Mail is the largest-circulation national newspaper and second-largest daily newspaper (after the Toronto Star) in Canada.

Challenge:

The Globe and Mail, like many news organizations, is facing a digital transition. Editors and reporters soon will be expected to publish both print and online packages simultaneously. The Globe and Mail needed a custom curriculum and hands-on training sessions on various digital media topics, from video storytelling to social media to deep Internet searching.

Solution:

We created a comprehensive yearlong training curriculum and more than 30 training sessions centered on a number of digital media areas. 

Success:

We have a strong, ongoing relationship with Globe & Mail staff, who use our resources in the newsroom.