Client:

United Nations

Description:

The work of the United Nations reaches every corner of the globe. Although best known for peacekeeping, peacebuilding, conflict prevention and humanitarian assistance, there are many other ways the United Nations and its System (specialized agencies, funds and programmes) affect our lives and make the world a better place. The Organization works on a broad range of fundamental issues, from sustainable development, environment and refugees protection, disaster relief, counter terrorism, disarmament and non-proliferation, to promoting democracy, human rights, gender equality and the advancement of women, governance, economic and social development and international health, clearing landmines, expanding food production, and more, in order to achieve its goals and coordinate efforts for a safer world for this and future generations.

Challenge:

The U.N. needed to provide mobile and mobile-social training to journalists in underserved countries.

Solution:

Webbmedia Group created a training curriculum and a comprehensive training strategy for mobile reporting in underserved communities.

Success:

The organizations we worked with used our training and reference materials to create a digital culture in their newsrooms. Our mobile strategies became the basis for audience engagement at many news organizations where the U.N. works.